The Case for Accelerating Digital Transformation in the Post COVID World

In the previous post titled, "Making it Stick: Five Actions to Lock In the Value of Organizational Change Caused by CV-19," my colleague, Donald Ruse, and I shared that companies are realizing there is a silver lining to the CV-19 pandemic. Changes made out of necessity are providing new opportunities for profitable growth. The challenge for many companies is making these changes stick. In this article, we make the case for accelerating digital investments to lock in and harvest the value of operating model changes through five key actions needed to optimize the ROI.

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